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CAMPAIGN CASE STUDY – Fatilah Restaurant

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Fatilah Restaurant

The Fatilah Restaurant digital marketing campaign was designed to increase brand awareness, drive high-quality customer traffic, and generate more restaurant visits through a comprehensive multi-platform advertising strategy. The campaign combined Snapchat Ads, TikTok Ads, and Google Ads to maximize visibility, engage local audiences, and encourage direct customer actions across multiple digital channels.

A performance-driven approach was implemented throughout the campaign, utilizing audience targeting, creative optimization, budget management, and continuous performance analysis. The strategy focused on guiding potential customers toward Google Maps navigation, WhatsApp inquiries, and online engagement while maximizing advertising efficiency.

About

The project focused on planning, executing, and optimizing a large-scale digital advertising campaign for Fatilah Restaurant. The primary objective was to strengthen the restaurant's digital presence, increase customer acquisition, and improve local visibility through strategic media buying and cross-platform advertising.

Each advertising platform played a distinct role within the marketing funnel. Snapchat Ads delivered extensive reach and brand awareness, TikTok Ads generated high audience engagement through short-form video content, while Google Ads captured high-intent users actively searching for restaurants and dining experiences. Continuous optimization and data analysis ensured maximum campaign performance and return on investment.

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  • Year

    2024

  • Client

    Salt Spa

  • Services

    Performance Marketing Google Ads Meta Ads TikTok Ads Media Buying Campaign Optimization Analytics & Reporting

  • Project

    Multi-Platform Digital Advertising Campaign

Description

The campaign was developed around a performance marketing strategy that combined brand awareness with conversion-focused advertising. Continuous audience segmentation, creative testing, bid optimization, and performance monitoring allowed the campaign to scale efficiently while maintaining strong engagement across all advertising channels.

Between July 1 and August 17, 2023, the campaign generated over 4.8 million ad impressions, including more than 2.7 million impressions on Snapchat, 1.9 million impressions on TikTok, and over 200 thousand impressions through Google Ads. During the same period, the campaigns delivered more than 177,000 ad clicks, while driving significant customer interactions through Google Maps navigation and WhatsApp inquiries, helping increase both online visibility and local customer acquisition.

The final result was a scalable, data-driven marketing campaign that successfully expanded the restaurant's reach, strengthened its digital presence, and created a sustainable framework for long-term customer growth through continuous campaign optimization and performance analysis.

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